Millennials are not lazy, as some would have us believe. Young people today aim to be superhumans. Alive to digital innovation and the explosion of a visual language, young people want to improve, and they want to do it quickly. Of the 2000 young people (16-24) who took part in Voxburner’s Youth Trends 2017 survey, 45% consider themselves ‘overachievers.’
Unlike previous generations of young people, youth is no time to be carefree; between messaging platforms, websites, streaming services, and the ability to learn and improve at any time, young people today are busier than ever. Here are some of the youth trends of the coming year.
Superhumans – Self-improvement is on the top of 16-24s’ to-do list as they partake in activities that aid in a dedicated process of becoming the best version of themselves possible. From our survey of over 2,000 UK 16-24s, 45% agree they’re an ‘overachiever,’ while 84% feel it important to continuously improve themselves and learn new skills.
Pleasure Principles – How do UK 16-24s get their kicks? Are young people no longer partying the way previous generations at their ages did? Our survey revealed 79% of 16-24s prefer to stay in and watch series than go out clubbing. However their socializing habits aren’t necessarily unsociable, they’re simply veering into a new realm.
Online activism enables this group to rally for their strong ideals in a quieter way that suits them just fine.
Although they’re more connected and digitally focused than ever, 16-24s are increasingly appreciating and embracing traditional values.
Young people today are constructing their own identities more than ever before and conventional boundaries no longer apply.
Similarly to last year, click and collect services (61%) and image/facial recognition (33%) are most popular.
16-24s have a natural expectation that everything is available right now.
Social media allows young people to connect with strangers from all over the world and is sparking genuine global relationships amongst youth audiences.
Brands are actively seeking out YouTubers, vloggers and creative individuals with an online cult fan base to represent their brand.
It’s fair to say the youth sector are increasingly living in temporary extremes, abstaining from content one minute and indulging the next.
Say whether you agree (A), disagree (D) or partially agree (PA):
( ) Young people today don’t care about other people’s opinions and try to be themselves.
( ) It’s good to have friends who are different from you.
( ) It’s better to have friends who share the same tastes and interests.
( ) It doesn’t matter the age, sexuality, gender, race, religion, income of real friends.
( ) Conventional boundaries prevent people from being themselves.
Rank the subjects according to your interest:
( ) Science fiction ( ) technology ( ) natural sciences
( ) Maths ( ) fashion ( ) celebrities
( ) current affairs ( ) politics ( ) philosophy
( ) religion ( ) networking ( ) school/profession
For X against: young people waste their lives in front of the screen.
Millennials: We Suck and We’re Sorry
Millennials… you’ve got us all wrong / Ian Abston / TEDxFargo